Project Overview

Seattle Girls’ School needed updated admissions print materials that clearly communicated its mission, values, and academic experience to prospective families. The goal was to create cohesive, compelling collateral that supported enrollment growth for grades 5–8 and aligned with the school’s evolving brand.

Challenge

Existing admissions materials felt visually dated and text-heavy, making it difficult for families to quickly understand what differentiated the school. Messaging needed to balance warmth and clarity while appealing to both students and parents across multiple touchpoints.

Strategy

• Clarified key admissions messages in collaboration with the enrollment team

• Prioritized readability, visual hierarchy, and concise storytelling

• Ensured all materials aligned with updated brand guidelines

• Designed pieces to work both independently and as a unified admissions packet

Execution

• Designed admissions brochures, flyers, and supporting print materials

• Wrote and edited copy to clearly communicate program offerings, values, and outcomes

• Established consistent typography, color usage, and layout across all pieces

• Coordinated production-ready files for professional printing

Impact

• Provided the admissions team with clear, polished materials for tours, events, and mailings

• Improved brand consistency across print and digital touchpoints

• Supported enrollment outreach efforts by making key information more accessible and engaging to prospective families