Overview:

To promote Seattle Girls’ School’s Fall Open House, I designed, launched, and optimized a 30-day paid social campaign focused on driving high-intent website visitors to the Visit SGS landing page. Using targeted creative, interest-based audience segmentation, and performance tracking across Meta and Google Analytics, the campaign generated strong engagement and high-volume traffic at an efficient cost.

Campaign Goal:

Increase awareness and drive prospective families to the Visit SGS landing page to learn about upcoming Open House opportunities.

Campaign Outcome:

  • Significant increase in page traffic during the campaign window

  • Strong engagement and efficient performance

  • Provided admissions team with insight into digital ad funnel behavior

My Role:

  1. Creative development (copy + asset selection)

  2. Audience targeting

  3. Meta Ads setup

  4. UTM tracking

  5. Performance monitoring

  6. Funnel analysis

Tools:

  1. Meta Ads Manager

  2. Google Analytics 4

  3. Blackbaud Website Analytics

  4. Figma/Canva (creative)

Performance Highlights:

  • 692 link clicks to the Visit SGS page

  • 295 landing page views (as recorded by Meta)

  • $0.35 cost per link click (high efficiency for education sector)

  • 37,055 impressions

  • 9,759 unique viewers

  • 4,116 post engagements

  • 3,407 3-second video plays

Case Study: Open HOuse social campaign

Two young girls at an outdoor event, playfully grappling while smiling, with a crowd and trees in the background.
A young woman with glasses and earrings speaking into a microphone at an outdoor event during the evening, with trees and a purple gradient overlay. Text overlay promotes an open house event at Seattle Girls' School.
Summary of online marketing performance metrics for a 30-day period, including total spent, link clicks, views, viewers, and engagement activities such as post engagements, video plays, link clicks, and landing page views.