Overview:

To support the main Open House ad campaign, I boosted a high-performing social post to reach more prospective families and drive additional traffic to the Visit SGS page. The boost was designed as a lightweight companion to the primary Meta ads—focused on awareness, warm engagement, and low-cost link clicks.

Campaign Outcome:

• The boost helped widen our reach beyond the primary paid ads

• Delivered additional qualified traffic to the Visit SGS page at a competitive CPC

• Provided strong reinforcement for Open House messaging in the weeks leading up to the event

• Helped warm audiences stay engaged with SGS content

My Role:

1. Directed and worked with film crew to provide creative direction

2. Selected and boosted a high-engagement post

3. Targeted local parents and caregivers

4. Set budget pacing and duration

5. Added link tracking

6. Monitored results and optimized delivery

Tools:

1. Meta Ads / Boosted Posts

2. Facebook/Instagram Insights

3. Google Analytics 4

4. Blackbaud (landing page analytics))

Performance Highlights:

• 61 link clicks to Visit SGS

• 56 landing page views

• $0.73 cost per link click

• 4,593 impressions

• 2,514 unique viewers

• 677 3-second video plays