Overview:

Swift Industries released a limited-edition run of bike bags, and I created a cohesive social campaign to promote the collection. I developed the full creative direction, designed the graphic motifs, and produced a series of social posts and ad assets that highlighted the brand’s adventurous, community-driven identity.

Goals:

• Build excitement around the limited-edition “Campout” collection

• Strengthen brand identity through cohesive visuals and messaging

• Increase engagement and product page traffic

• Create assets usable for both organic posts and paid ads

Campaign Outcome:

Even without legacy analytics, the campaign delivered strong creative value for the brand:

• Expanded Swift’s library of branded, evergreen visual assets

• Provided a cohesive campaign identity that the team used across organic + paid channels

• Strengthened community connection by emphasizing real riders and real adventure

• Reinforced Swift’s positioning as a lifestyle-driven, creative, rider-led company

My Role:

• Creative direction for the full campaign

• Graphic design of promotional motifs and visual elements

• Design + layout of carousel and story-style social assets

• Copywriting

• Product storytelling through imagery

• Built paid and organic social versions

Tools:

• Adobe Illustrator

• Adobe Photoshop

• Meta Ads Manager (for boosted ad version)