Project Overview

Legacy in Action is a storytelling video created to highlight the lasting impact of Seattle Girls’ School through the voices and experiences of its community. The goal of the project was to capture how the school’s mission lives on beyond the classroom and to use video as an emotional anchor for marketing, admissions, and fundraising efforts.

Challenge

The video needed to convey a sense of continuity, purpose, and long-term impact without feeling overly scripted or promotional. It had to resonate with multiple audiences—prospective families, current community members, alumni, and donors—while remaining authentic and concise.

Strategy

• Centered the narrative on real voices and lived experiences

• Focused on legacy as an ongoing, evolving story rather than a fixed outcome

• Balanced emotional storytelling with clear mission alignment

• Designed the video to be flexible across platforms and campaigns

Execution

• Planned the video concept, narrative arc, and interview prompts

• Captured and curated b-roll and interview footage to support the story visually

• Edited the final video for clarity, pacing, and emotional impact

• Delivered multiple versions optimized for website, social media, and events