Project Overview

The annual luncheon is Seattle Girls’ School’s largest fundraising event of the year, bringing together donors, families, alumni, and community partners. The goal of this project was to design a comprehensive collateral suite that elevated the event experience, reinforced the school’s mission, and supported fundraising goals across pre-event, day-of, and post-event touchpoints.

Challenge

As a high-stakes fundraising moment, the luncheon required materials that felt cohesive, polished, and emotionally resonant. The collateral needed to communicate impact clearly, guide attendees smoothly through the event, and maintain brand consistency across a wide range of formats—both print and digital—while appealing to a diverse audience of stakeholders.

Strategy

• Established a clear visual and messaging system tied to the event theme

• Designed materials to support the full donor journey, from anticipation to follow-up

• Balanced storytelling with clarity to highlight student impact and giving outcomes

• Ensured all collateral aligned with school brand guidelines while allowing the event to feel distinct and celebratory

Execution

• Designed a full collateral suite, including invitations, programs, signage, pledge cards, bid sheets, presentation slides, and post-event thank-you materials

• Wrote and edited copy to clearly communicate event flow, fundraising goals, and impact messaging

• Created consistent layouts, typography, and visual hierarchy across all assets

• Prepared print-ready files and coordinated formats for both physical and digital use